MSI Product Launch 2021 -Tech Meets Aesthetic

此專案我們參與設計 MSI 今年度線上產品發表會的形象片頭,同時也協助發表會主影片的美術場景設計與製作。此次核心主軸為「科技遇見美學」,透過將科技轉化定義為探索的「光」,以光線為主角在空間中遊走。光的移動與觸發,帶動空間開始建構、變化。不同顏色的色光則擁有情緒,為科技帶來人文感受,也創造了與空間互動的更多可能性。

Tech meets aesthetic is the core concept of this project. We use “light” as a character to reinterpret the act of exploration that comes from using technology. Without the existence of technology, we may still be living in the dark. As the light starts to wander in the spaces, it initiates transformation, and triggers the progress. Different colors of the lights represent various emotions. Not only, the light brings out the human side of technology, but it also indicates the possibility of interactions that might occur with the spaces. Now, we lured everyone to join this party.

Check out the full video here:

Opening Film



Main Film 3D Design



Client | MSI 微星科技
Produce by Hui Kai Su
Creative Director | 蘇暉凱 Hui Kai Su
Executive Producer|陳時銘 Thomas Chen

開場形象影片 Opening Film|空集設計 Nulls Design
Director|劉承杰 Jie Liou
Art Director|劉承杰 Jie Liou、蘇暉凱 Hui Kai Su
Ideation | 蘇暉凱 Hui Kai Su
Producer|董建潁 Jhin Dong
Script|劉承杰 Jie Liou
Storyboard|陳婷安 Tingan Chen
Styleframe Design|劉承杰 Jie Liou、陳婷安 Tingan Chen、岳乙宏 Hakurei Neko、洪嘉震 JiaZhen Hong
Motion Design|劉承杰 Jie Liou、陳婷安 Tingan Chen、岳乙宏 Hakurei Neko、洪嘉震 JiaZhen Hong
Compositing|劉承杰 Jie Liou、陳婷安 Tingan Chen、洪嘉震 JiaZhen Hong
Sound Design|了然工作室 Liaulian Studio 邱俊霖 Andy Chiu、黃柏翰 Gregory Huang

主影片 3D場景設計 Main Film 3D Design|空集設計 Nulls Design

Art Director:劉承杰 Jie Liou
Styleframe Design|洪嘉震 JiaZhen Hong、劉承杰 Jie Liou
Special Thanks to 張亨利 Henry Chuang

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