Bridge5 Asia – Brand Video

晤橋亞洲為一間提供大數據搜集的金融科技服務企業,由於本身產品內容較為抽象,本部品牌影片的首要目標,便為透過腳本的構思及畫面設計的轉化,使客戶的商品內容能在短時間內被觀看者吸收認識。

我們優先分析了目前身處的數位時代,發現周圍充斥著許多大數據資料,且來自各個層次。從宏觀來看每個國家、城市、地段等項目;亦或從微觀來看工作、生活、交通、社群等面向,皆有許多零碎、看似無用的數據資料。晤橋亞洲所提供的,即是蒐集這些數據,並製成有價值的報表數據,我們想像其就如同製作青花瓷的匠人般,把看似無用的胚土,不斷淬煉、形塑,成為最後一件如藝術品般精美的青花瓷。

Bridge5 Asia is a financial technology service company that provides big data collection.

The knowledge of the items itself is relatively abstract to promoted. Our primary goal in this video is to transfer the content about the product through a well-designed script and set to present information that can be easily absorbed and understood by the viewers in a short period timeline.

We analyzed our current digital era and found that many big data exist in all kinds of categories and different levels. It doesn’t matter if you see the data from a broad perspective such as countries, cities, locations or, a narrower view in work, life, transportation, or community; we’ve been surrounding by lots of fragmented, seemingly useless data in our daily life.

What Bridge5 Asia provides is to collect these data and produce valuable reports. We imagined it like an artist takes the clay that looks like nothing and shaps it into beautiful, delicate blue and white porcelain that people will eventually appreciate.

Storyboard

Style Frame

Motion

Credits

CLIENT:晤橋亞洲 Bridge5 asia
CREATIVE:空集設計 Nulls Design
PRODUCTION HOUSE:空集設計 Nulls Design
DIRECTOR:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
PRODUCER:陳亮至 Liang Chen
SCRIPT:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
STORYBOARD ARTIST:林殷正 Yin Cheng Lin, 徐光慧 Sylvia Hsu
STYLEFRAME DESIGN:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
MOTION DESIGN:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou, 黃煜軒 Taro Huang
COMPOSITING:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
SOUNDS DESIGN:徐啟洋 Chi-Yang Hsu
VO:林逸麒 Keith Lin

back to top