閃閃金牛年 – CNY 2021 Channel Package

此專案為替福斯傳媒集團所設計的2021年新春賀年頻道包裝。不僅片頭，也包含頻道相關如Lower Third、廣告Insert、轉場及片尾等應用。

結合牛以及中國傳統元素來象徵牛年，以「衝破逆境」為概念，藉由牛強而有力的姿態開場，象徵突破動盪不安的2020年。跟著它穿越萬花筒般的時光隧道，並快剪三個以牛頭作為主體轉化的新年意象設計，分別為以摺扇及燈籠來象徵祝福；以鼓、鑼、鞭炮來象徵慶祝與力量﹔以牡丹花、硬幣來象徵展望以及「一元復始，萬象更新」此三種意象，最後穿越隧道，抵達終點看見「閃閃金牛年」，象徵迎接新的一年、新的開始。

“The Shining Year of the Golden Ox” is a channel package that celebrating 2021 Lunar New Year; broadcasted by FOX Networks Group Asia in TAIWAN. The design usage includes the opening title sequence, lower thirds, commercial Inserts, transitions, and the end.

The visual concept connects the ox in Chinese zodiac and traditional Chinese elements like lanterns, folding fans, gongs and firecrackers to symbolize the Year of the Ox. “Breaking through adversity” is the core of this film.

In order to shed lights on the sense of hope, blessing and positive energy, the running act of the ox in the opening of this film was designed with strong intentions that wanting to breakthrough the misfortunes and the uncertainty of year 2020. Following with the ox going through the kaleidoscope which signifies the tunnel of time.

After passing through the tunnel of time, we use the fast-paced editing techniques to showcase the ox head transformed in three visuals of the Lunar New Year. The folding fans and lanterns are the elements that symbolize blessing and benediction; the drums, the gongs and the firecrackers are the representations of celebration and power; the flowers and the coins are the extensions of fresh perspectives and hope.

At the end of the film, the audience will see the slogan that says “The Shining Year of the Golden Ox” in Chinese, which means welcome to a new year and a new beginning.

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