JOLAB – 佐研院形象影片

這支專案是與 奧茲品牌策展 合作,參與 佐研院 JOLAB 新導覽空間的影像與視覺設計,讓參觀者進入展館觀覽的同時,可以認識 佐研院 JOLAB 的品牌精神與他們的研發強項。

佐研院 JOLAB 最知名的商品就是 提提研 面膜 ,未來他們也期望把 提提研 的實驗研發精神,擴展到整個企業體。因此我們從提提研面膜的品牌精神出發,與 奧茲品牌策展 共同找出幾個關鍵字發展成視覺。把穿透感、儀式感、實驗美學、人文等概念,透過面膜似水似布的流動,穿過一層一層的空間,呼應 佐研院 JOLAB logo 一層一層的結構;把實驗產生的形變、色變等過程,透過抽象的視覺展現,最後誕生出一個象徵美麗原石的水晶,回歸到 logo 本身。

This film is designed for the JOLAB new branding space and is a collaborative project with Ozzie Curating and Design. It allows visitors to enter the exhibition while guided by a visual introduction of JOLAB’s brand spirit and its strength of research and development.

Based on the operation of their most famous product, the TTM facial mask, and JOLAB’s ambition to implement the divine system in the entire industry, we located a few keywords as the visual tone for this film. Starting from the feeling of through, ritual, experimental aesthetics, and humanities, we use the fluidity of the facial mask’s texture as a carrier to take the audiences through layers of space to echo the structure of JOLAB’s logo design. Through the abstract representation of experimental procedure, morphed shapes and shifted colors lead to a crystal that symbolizing beauty and rawness, as the essence of JOLAB’s logo.

Style Frame



AGENCY:奧茲策展設計 Ozzie Curating and Design
CREATIVE:空集設計 Nulls Design
PRODUCTION HOUSE: 空集設計 Nulls Design
DIRECTOR:徐光慧 Sylvia Hsu
PRODUCER:陳亮至 Liang Chen
STYLEFRAME DESIGN:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
GRAPHIC DESIGN:鄭凱文 Kevin Cheng
MOTION DESIGN:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
COMPOSITING:徐光慧 Sylvia Hsu, 劉承杰 Jie Liou
SOUNDS DESIGN:邱俊霖Andy Chiu, 黃柏翰 Gregory Huang(了然工作室 Liaulian studio)

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